Tuesday, October 06, 2009

It Can't Happen Here

Those of you Civil War and history bloggers who receive free books from publishers (I don't seem to rate) had better watch out. If you fail to disclose that you received a freebie, come December 1 you will be subject to a fine of up to $11,000 by the Federal Trade Commission:
The Federal Trade Commission will require bloggers to clearly disclose any freebies or payments they get from companies for reviewing their products.

It is the first time since 1980 that the commission has revised its guidelines on endorsements and testimonials, and the first time the rules have covered bloggers.

But the commission stopped short today of specifying how bloggers must disclose any conflicts of interest.

The FTC said its commissioners voted, 4-0, to approve the final guidelines, which had been expected. Penalties include up to $11,000 in fines per violation.

The rules take effect Dec. 1.

But don't worry. They can't throw you in prison yet.

H/T to Instapundit.


  1. Thanks for the Zappa link. Underappreciated genius who keeps churning out killer posthumous albums. Don't know how he does it.

    Are they planning on fining profs?

  2. CW,

    As always, I'm honored that you drop by, and I'm particularly delighted to find another FZ fan. I can't say I'm up on all the posthumous releases - bought We're Only in it for the Money c. 1970 'cause the cover was weird and was hooked. Saw him virtually every time he was in NYC after that and still play the original albums on a Rega 3 turntable.


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